Retain the Right People

EMPLOYER BRANDING

Building a solid employer brand

How we resolved employee shortage crisis with innovative employer branding programme

Our client is a leading European services company with over 20 years of history in Asia. In the initial years, the company behaved in an opportunistic way and then continued to suffer in the subsequent years, due to negative market perception. They began to face massive shortage of employees as no one with options was ready to join them. They did not take heed that the employment conditions had drastically changed over the years and therefore found themselves unable to compete with the best-in-class employers with regard to attracting worthy talents for employment.

Their work suffered as a result, and so they decided to enhance their brand image in the market with immediate effect.

Comaea Consulting was engaged on a long term basis to devise a fool-proof strategy to work on the employer branding. Starting with a vision-mission-values workshop that articulated the company’s direction and focus, several other HR initiatives were devised and implemented over two years time such as campus visits and recruitment, holding series of employer branding roadshows as well as initiating an aggressive social media coverage that boosted their brand image several notches higher. As the collective impact of these initiatives taken, their employment shortage crisis fazed away.

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